We are so pleased to announce our latest client partnership with Occlutech - a leading specialist provider of minimally invasive cardiac devices that improve the quality of life for people living with heart conditions, all over the world.
Our initial project we developed for Occlutech was based around International Women’s Day (IWD). And it’s one that we are incredibly proud of.
For many brands, IWD provides an opportunity for communication, and to acknowledge the women behind their success.
But when brands take action and go one step further to create genuinely meaningful change for women on IWD, this truly is remarkable!
And this is exactly what occurred when we co-created an authentic and impactful campaign which not only honoured the women working at Occlutech today, but also took action in nurturing the MedTech female leaders of tomorrow.
We concepted, developed, and helped to execute the Occlutech BEAT Mentorship Program (Building Entryways, Attracting Talent) where one MedTech student and one Occlutech employee are selected to be mentored by senior female executives, including Occlutech CEO Sabine Bois.
Through a full communications campaign with a focus on social media and social video, we generated over 30,000 organic impressions on LinkedIn, and over 20 submissions to the BEAT Mentorship program (which is currently in the final selection phase).
And most importantly, it provided a unique avenue for Occlutech to make real progress for women in MedTech, and leverage IWD in a genuinely significant way.